If you just sit on what you've created, chances are you're not going to be around much longer.
We've always been an entertainment company.
I grew up in a lower-middle-class environment, usually the lone minority among my classmates.
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
That's what DSi is all about Providing simple, quick-to-master experiences that everybody can pick up and enjoy.
Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.
The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.
We believe that creating a 'Mario' game is a special endeavor.
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.
We, as a company, take the most risks in pushing the boundaries on consumer expectations.
The gaming enthusiast that buys a tremendous amount of games is truly insatiable.
We love experimentation. That's where the gold nuggets come from.
It's true that Miitomo, at its core, aims to foster social engagement. That's what it's all about.
We want Miitomo to create an atmosphere that's distinctly Nintendo.
I grew up playing the Super Nintendo.
My favourite game is 'The Legend of Zelda Link to the Past.'
For Nintendo Switch, it really is about a big-game experience.
October, November, December is a huge selling season globally for Nintendo.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
